sendom vs Meta Business Agent
Meta Business Agent is a free, generic AI assistant built into WhatsApp Business. sendom is a done-for-you AI team trained on your specific business: it books real appointments into your calendar, speaks native Hebrew, keeps your customer data yours and exportable, and comes with a human team that sets it up and keeps improving it. If you want basic automatic replies at zero cost, Meta's agent is a fine start. If missed inquiries cost you real money, you need an agent that closes them.
At a glance
As of July 2026.
| sendom | Meta Business Agent | |
|---|---|---|
| Built for | Booked appointments and captured leads | General automatic replies |
| Hebrew | Native register, RTL, Israeli date handling | English-first, generic translations |
| Calendar booking | Books real slots into your calendar, sends confirmations | No calendar integration |
| Your customer data | Stored with you, exportable any time | Stays inside Meta |
| Setup | Done for you, trained on your business | Self-serve, generic |
| Human handoff | Instant, with full conversation context | Limited |
| Compliance | Israeli Privacy Law (Amendment 13) + GDPR handling, signed DPA | Meta's general terms |
| Owner reporting | Alerts, summaries and a human team watching | None |
| Price | Tailored quote, one short call | Free |
Built for
sendom
Booked appointments and captured leads
Meta Business Agent
General automatic replies
Hebrew
sendom
Native register, RTL, Israeli date handling
Meta Business Agent
English-first, generic translations
Calendar booking
sendom
Books real slots into your calendar, sends confirmations
Meta Business Agent
No calendar integration
Your customer data
sendom
Stored with you, exportable any time
Meta Business Agent
Stays inside Meta
Setup
sendom
Done for you, trained on your business
Meta Business Agent
Self-serve, generic
Human handoff
sendom
Instant, with full conversation context
Meta Business Agent
Limited
Compliance
sendom
Israeli Privacy Law (Amendment 13) + GDPR handling, signed DPA
Meta Business Agent
Meta's general terms
Owner reporting
sendom
Alerts, summaries and a human team watching
Meta Business Agent
None
Price
sendom
Tailored quote, one short call
Meta Business Agent
Free
Outcomes, not replies.
A generic assistant answers questions. That is not the same as winning the booking. sendom qualifies the customer, offers real openings, books the slot and confirms it. The measure of the product is appointments in your calendar, not messages answered.
Hebrew that sounds like you.
Meta's agent is built for the global market and leans on generic, English-first behavior. sendom is Hebrew-native: real register, right-to-left, Israeli dates and times, one question at a time, and your own tone. Your customers should not feel like they are talking to a translation.
Your customers stay your asset.
Every conversation sendom handles lands in a database that belongs to your business: contact history, preferences, bookings, consent records. You can export it any time and take it anywhere. Conversations handled by Meta's agent stay inside Meta's platform, on Meta's terms.
Someone is accountable.
Meta's agent is a feature. sendom is a service: we set it up, watch it, tune it and answer to you. When something needs to change, you message us and it changes. There is a person responsible for your front desk.
Who Meta Business Agent is for
A very small business that wants simple automatic replies at no cost, mostly in English, and does not need calendar booking, reporting or data ownership. For that, the built-in agent is genuinely useful.
Who sendom is for
Appointment businesses in Israel that live on WhatsApp and lose money on missed or late replies: clinics, salons, home services, studios, tutors, garages. If one recovered no-show pays for the month, this is for you.
The questions people ask
Is Meta Business Agent free?
Yes. Meta Business Agent is included with WhatsApp Business at no charge. Free is its strongest feature. What it does not do, as of July 2026, is book appointments into your calendar, speak natural Hebrew, hand you exportable customer data or come with anyone accountable for results.
Can Meta Business Agent book appointments in my calendar?
As of July 2026, no. It can answer common questions, but it does not integrate with your calendar or send booking confirmations. sendom books real slots and confirms them, which is where missed inquiries actually turn into money.
Can I use both?
Your WhatsApp number runs one front desk at a time, so in practice you choose. Starting with Meta's free agent and switching later is possible, but the conversations it handled stay inside Meta. Conversations sendom handles become your data from day one.
Why pay for sendom when Meta is free?
Because the cost that matters is not the tool, it is the missed bookings. If answering every inquiry in seconds recovers even a few bookings a month, sendom pays for itself. You get an exact quote in one short call, and you are not locked into a long contract.
Decide with your own eyes.
Compared honestly, as of July 2026. Meta's products change; when they do, we update this page.